About us
044 Sport Avenue is a brand of women's sportswear for active lifestyles, founded in 2026 as a subsidiary project of 044GARDEN.
The idea for the brand was born from the story of one lively street—Sport Avenue. In the morning, our street is full of movement: some people go to morning Pilates, some choose their usual jog, some buy coffee before strength training, and some just walk with their pets. In the evenings, the avenue is flooded with soft sunlight—the perfect time to gather for outdoor yoga, quickly finish a cold matcha, or go for a paddle or tennis before the sun sets.
Our clothing is designed to support any pace of life. It moves with you, allowing you to remain confident and elegant in the gym, on the street, or during evening walks.
We believe that your lifestyle says more about you than words ever could, and your clothes help to show that:
“Mental health is important to me, so I choose yoga and stretching to recharge and relax.”
“I watch what I eat and love strength training—it motivates me to achieve my goals.”
“Sport is my way of communicating with people, so I play paddle tennis and tennis.”
“I just love to be constantly on the move: at least 15,000 steps a day and two different types of training.”
Our mission is to motivate people to be active, inspire them to engage in sports and lead a healthy lifestyle. If the new uniform inspires you to go to the gym, go running, do yoga, or simply move more, then we have achieved our goal.
044 Sport Avenue is a combination of functional designs, high-quality materials, and visual aesthetics. We create clothing that gives you freedom of movement and confidence, allowing every moment of your day to be stylish, comfortable, and full of energy.